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PhD graduate Lea Dunn, one of the researchers, conducted tests on 550 students, getting Nike Vapormax Plus Obsidian

Nike Air Vapormax Laceless Pure Platinum

Nike Air Vapormax Laceless Pure Platinum

knew that in psychology when people are afraid they actually join together you seek out other people and you feel closer with those people afterwards, she said.

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subjects to view scary movies and Nike Air Vapormax Triple Black On Feet

Those who were left with the brand name bags rated their feelings of emotional attachment highest, using terms such as passionate, connected, friendly, delighted and more.

Nike Air Vapormax Laceless Pure Platinum

Nike Air Vapormax Laceless Pure Platinum

Nike Air Vapormax Laceless Pure Platinum

In one study, she tested participants using zip locked bags of jelly beans. Some bags had a New York company brand sticker while others were blank.

Brand attachment evident in horror flicks

similar to the connections made through sharing traumatic experiences with Nike Air Vapormax Laceless Pure Platinum others.

have this innate understanding that brands have something more, that they more than just a logo, they have these traits attached to them. other words, someone who watches a scary flick with a brand named product leaves feeling like they shared experience with the product, Dunn said, Nike Vapormax Black And White

Nike Air Vapormax Laceless Pure Platinum

Nike Air Vapormax Laceless Pure Platinum

Nike Air Vapormax Laceless Pure Platinum

Nike Air Vapormax Laceless Pure Platinum

researchers have found a connection between emotional ties to brand products caused by watching scary movies, countering industry beliefs that advertising during horror flicks is bad for business.

observing how they interact with products such as fizzy drinks or candy, over a 16 month period before concluding her findings.

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